“The last thing Apple should do is ignore Samsung, to just sit there and take it, stoically. I think Microsoft took that stance against Apple’s “Get a Mac” campaign and it hurt them. When you’re the market leader, you do need to be more graceful, it’s harder, but you still need to fight. That’s why Pepsi will trash Coke by name, but Coke will never mention Pepsi. ”
Couldn't agree more. It's kind of hard to believe that, despite the "I'm a Mac, I'm a PC" campaign from only a few years ago, people thought Apple wouldn't be the type to directly respond to Samsung's recent (and popular) attack ads.
Apple is a company with plenty of fight in it, don't worry.