The Most Boring Ad Ever Made?

Leica produced a 45-minute (!) video showing the entire hand-polishing process for their beautiful new Leica T camera. If this isn't dedication, I don't know what is.

If you'd like to know more about the camera itself, I just published a little write-up about it over on Tools & Toys. Also, Steve Huff's video review is a great way to see the Leica T in action.