From the Tonx blog:
“As Tonx has grown we’ve added friends to the team, assembling top talents in green coffee sourcing, coffee roasting, software development, design, marketing, and customer service. One thing we lacked though was a dedicated production facility that would allow us to continue growing and improving. Getting there meant either raising a serious wad of venture capital (no picnic!) or finding a partner in the industry that shared our values and ambitions.
With Blue Bottle, we have found a more established company that still has an innovative startup culture, continues to evolve, and is dedicated to improving people’s experience of coffee on an ambitious scale. And they have resources we could only dream of.”
This is one acquisition I can get behind. Congrats to everyone at my favorite coffee subscription service!
For more info, Wired has the full report.