'Play By Your Own Rules'

Josh Williams, former CEO of Gowalla:

“We were the younger, prettier, but less popular sister of Foursquare. And even that had changed. In time, Foursquare had dramatically improved the design and experience of its service. This was no longer a defensible platform for us as a company.

Around this time we knew that our path was in trouble. We would have to pull out the stops to change our game.”

Fascinating look at what happened behind the scenes during the Gowalla-vs-Foursquare race that seemed like a big deal only a few years ago, and the hard lessons Gowalla had to learn.