'The One-Person Product'

Marco Arment details what it was like to help Tumblr grow into what it is today, and puts the rumors about his newfound "riches" to rest:

“As for me, while I wasn’t a “founder” financially, David was generous with my employee stock options back in the day. I won’t make yacht-and-helicopter money from the acquisition, and I won’t be switching to dedicated day and night iPhones. But as long as I manage investments properly and don’t spend recklessly, Tumblr has given my family a strong safety net and given me the freedom to work on whatever I want. And that’s exactly what I plan to do.”

Great piece full of lovely behind-the-scenes photos. Go check it out.