'Fertile Ground'

Marco Arment on what the iOS redesign means for app developers, whether they're established or relatively unknown:

“This big of an opportunity doesn’t come often — we’re lucky to see one every 3–5 years. Anyone can march right into an established category with a huge advantage if they have the audacity to be exclusively modern.”

This is something I hadn't thought of during my post-WWDC analysis (but then again, I'm not a developer). I mean, I knew that devs would probably be forced to update their visual design to better blend in with Apple's own apps, but Marco's right that this gives many non-established players more of a fighting chance than before.

Now I'm even more excited to see what happens next.